The End evokes a split second of film projection on the big screen. The effect of instantaneity is enhanced by the imperfections and vertical lines in the gray field, which are intended to resemble the tiny scratches, scrapes, and particles of dust that can mar film and projector lenses. The fuzzy, out-of-focus contours of the airbrushed letters, split between the top and bottom of the canvas, suggest that something is amiss in the projection of this particular movie reel; the illusion of continuity is not being created. This "illustration of an out-of-sync mode," as the artist has described it, refers to the past (the Old English typescript recalls medieval manuscripts and the Bible) and the future — once the technology of celluloid film is obsolete, if not totally forgotten, will the painting be recognizable? The title and subject of the work remind us that the continuum of time is composed of the momentary; a flash of ending differentiates past from present and present from future, and a final, apocalyptic end would render time meaningless.

Publication excerpt from

The Museum of Modern Art, MoMA Highlights since 1980, New York: The Museum of Modern Art, p. 109.

Medium Acrylic and graphite on canvas
Dimensions 70" x 9' 4" (177.8 x 284.5 cm)
Credit Gift of UBS
Object number 109.2002
Department Painting & Sculpture

Explore more

Edward Ruscha

Edward Ruscha

American, born 1937 254 works online

Once, when asked about the abundance of text in his work, Ed Ruscha explained, “I just happened to paint words like someone else paints flowers.

Learn more →
All works by Edward Ruscha →

Installation views

We have identified this work in the following photos from our exhibition history.

How we identified these works
In 2018–19, MoMA collaborated with Google Arts & Culture Lab on a project using machine learning to identify artworks in installation photos. That project has concluded, and works are now being identified by MoMA staff.

If you notice an error, please contact us at [email protected].
Licensing
To reproduce installation views, please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations). You will need to include the object identification number found in the caption.
Feedback
This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].

Licensing

Artwork or archival images

If you would like to reproduce an image of a work of art in MoMA's collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

Audio and film clips

MoMA licenses archival audio and select out of copyright film clips from our film collection. At this time, MoMA produced video cannot be licensed by MoMA/Scala. All requests to license archival audio or out of copyright film clips should be addressed to Scala Archives at [email protected]. Motion picture film stills cannot be licensed by MoMA/Scala. For access to motion picture film stills for research purposes, please contact the Film Study Center at [email protected]. For more information about film loans and our Circulating Film and Video Library, please visit Circulating Film and Video Library.

Text from a publication or the archives

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA's archival materials, please fill out this permission form and send to [email protected].

Feedback

This record is a work in progress. If you have additional information or spotted an error, please fill out this feedback form.