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Posts tagged ‘From the Archives’
May 5, 2010  |  Intern Chronicles
Intern Chronicles: Outside the Box in the American West

As Dedalus Fellow in the Museum Archives, I received a travel grant to broaden my understanding of modern art. Last summer, I chose to journey to the American Southwest to view Earth art, Minimalism, and other forms of post-war abstraction in Texas and New Mexico. My goal was to examine the “art pilgrimage” from a critical perspective, while trying to achieve that spiritual experience associated with it: to turn myself into a pilgrim, while remaining grounded in art history.

My first destination was Lightning Field, Walter de Maria’s 1977 work near Quemado, New Mexico. The artwork, which comprises a grid of four hundred stainless steel poles, is located miles from civilization in a flat basin surrounded by mountains. Off to one edge is a cabin where visitors stay overnight. No photographs are allowed; de Maria insists on the primacy of one’s own, subjective experience of the work. Walking among the poles, my feet sank into soft clay. I watched the gleaming metal poles grow brilliant in the sunset, then fade. I listened to birds’ wings. I was rained upon. At night, I walked outside to deafening quiet and a Milky Way sky of exquisite clarity. It became clear why de Maria forbids photography: photographs would document only the New Mexico landscape, not the actual sensation of being here.

April 9, 2010  |  Design
From the Archives 03: Graphic Families

Another dive into our archives reveals a popular graphic design technique we tend to forget about today: serials! Below are a few examples of printing processes determining design, as colors are switched out to create families of posters, brochures, and invitations.

FrankStella1987

February 26, 2010  |  Design
From the Archives 02: A Brief Homage to Franklin Gothic

The MoMA Department of Graphic Design's metal set of Franklin Gothic

The Franklin Gothic typeface is the primary influence for nearly all MoMA materials; it’s the basis of our logo (see the top of your screen) and our official font “MoMA Gothic,” which were both created by Matthew Carter. We were happy to see that MoMA used a version of Franklin Gothic as long ago as the 1930s. We found these printed materials in our archives while doing some research on our current identity.

We understand not all people are totally crazy typographic aficionados like us, but more often these days, casual observers are able to recognize subtle differences in typefaces that were once thought to be the domain of only the obsessed. Can you spot Franklin Gothic on the walls of MoMA, in our subway advertisements, or anywhere else? Look for the “two story” lowercase “g” with a unique “ear” to be certain!

January 8, 2010  |  Design
From the Archives, Part 1: Ivan Chermayeff

As the days remain short and post-holiday gloom sets in, we wanted to spread some cheer from our latest trip to the archives.

Any creative rut can be cured by a quick dive into historic printed ephemera. The Museum Archives are quite extensive, and we’ll often use their finding aids before beginning on new exhibition or advertising projects. Recently we all took a trip to the archives to look through our department’s files

Below is a small sampling of work created in the 1960s by design legend Ivan Chermayeff and his firm Chermayeff & Geismar. Enjoy!

Chermayeff_Banners

Ivan Chermayeff, design for banners for The Museum of Modern Art