Warhol first exhibited these thirty-two canvases in 1962, displayed together on shelves like products in a grocery aisle. “I used to drink it,” he said of Campbell’s soup. “I used to have the same lunch every day, for 20 years, I guess, the same thing over and over again.” Though the paintings resemble the mass-produced, printed advertisements that inspired Warhol, they are hand-painted, and the fleur-de-lys pattern ringing each can’s bottom edge is handstamped. Mimicking the repetition and uniformity of advertising by carefully reproducing the same image across each individual canvas, he varied only the label on the front of each can.

Gallery label from

2025

Publication excerpt from MoMA Highlights: 375 Works from The Museum of Modern Art, New York (New York: The Museum of Modern Art, 2019)

“I don’t think art should be only for the select few,” Warhol said. “I think it should be for the mass of the American people.” Like other Pop artists, Warhol used images with wide appeal: comic strips, advertisements, photographs of rock-music icons and movie stars, and tabloid news shots. In Campbell’s Soup Cans he reproduced an object of mass consumption in the most literal sense. When he first exhibited these canvases—there are thirty-two of them, the number of soup varieties Campbell’s then sold—each one simultaneously hung from the wall, like a painting, and stood on a shelf, like groceries in a store. The artist referred to them affectionately as “portraits.”

Warhol made these paintings in a systematic multistep process. First he delineated each can with pencil on canvas. Next he painted the can and label by hand, using a light projector to superimpose the lettering directly onto the canvas, then tracing its form. Repeating the nearly identical image at the same scale, the canvases stress the uniformity and pervasiveness of the Campbell’s can, thereby challenging the prevailing idea of painting as a medium of invention and originality distinct from popular culture. The Campbell’s label, which had not changed in more than fifty years, was unremarkable and ubiquitous. Warhol later said of Campbell’s soup, “I used to drink it. I used to have the same lunch every day, for twenty years, I guess, the same thing over and over again.”

Kids label from 2025

Want to learn something soup-er interesting?

Andy Warhol’s favorite food was Campbell’s soup. He ate it for lunch almost daily for twenty years! That’s one reason he made this artwork showing every soup flavor Campbell’s made in the 1960s.

Medium Acrylic with metallic enamel paint on canvas, 32 panels
Dimensions Each canvas 20 x 16" (50.8 x 40.6 cm). Overall installation with 3" between each panel is 97" high x 163" wide
Credit Partial gift of Irving Blum Additional funding provided by Nelson A. Rockefeller Bequest, gift of Mr. and Mrs. William A. M. Burden, Abby Aldrich Rockefeller Fund, gift of Nina and Gordon Bunshaft, acquired through the Lillie P. Bliss Bequest, Philip Johnson Fund, Frances R. Keech Bequest, gift of Mrs. Bliss Parkinson, and Florence B. Wesley Bequest (all by exchange)
Object number 476.1996.1-32
Department Painting & Sculpture

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