The poster movement of the 1890s was a new phenomenon that emphasized connections between the graphic and fine arts. In this respect lithography was particularly important, allowing artists to draw directly onto a specially prepared stone and to integrate their own style of lettering into allover designs. The decorative stylization and Symbolist content of Toorop's posters influenced a wide circle of fin-de-siècle artists through The Studio, the first of a new generation of magazines that disseminated the New Art to an international audience. The angel at the center of this composition was typical of imagery that challenged conventional ideas about feminine beauty. In many centers the New Art was connected to movements for social and spiritual reform, and this poster advertises a rehabilitation center for the destitute.
Shaping Modernity: Design 1880-1980, December 23, 2009–July 25, 2010 .
Explore more
From MoMA Design Store
Licensing
Artwork or archival images
If you would like to reproduce an image of a work of art in MoMA's collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).
Audio and film clips
MoMA licenses archival audio and select out of copyright film clips from our film collection. At this time, MoMA produced video cannot be licensed by MoMA/Scala. All requests to license archival audio or out of copyright film clips should be addressed to Scala Archives at [email protected]. Motion picture film stills cannot be licensed by MoMA/Scala. For access to motion picture film stills for research purposes, please contact the Film Study Center at [email protected]. For more information about film loans and our Circulating Film and Video Library, please visit Circulating Film and Video Library.
Text from a publication or the archives
If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA's archival materials, please fill out this permission form and send to [email protected].
Feedback
This record is a work in progress. If you have additional information or spotted an error, please fill out this feedback form.