Henry Clemens van de Velde
Tropon, l'Aliment Le Plus Concentré (Tropon, the most concentrated nourishment)
1899
Lithograph
In the 1890s Van de Velde used the fashionable, highly stylized language of Art Nouveau to advertise a product as mundane as an egg-based protein extract. The late nineteenth century witnessed a revolution in industrial-food processing, starting with coffee, cocoa, and a range of meat and dairy products. Such processed foods and their burgeoning brand identities rapidly became integral to modern living, transforming traditional patterns of shopping, cooking, and at-home food storage.
Counter Space: Design and the Modern Kitchen, September 15, 2010–March 14, 2011.
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Art Nouveau (New Art)
An international artistic movement of the late 19th and early 20th centuries that emphasized the unity of the arts and sought to reflect the intensive psychic and sensory stimuli of the modern city.
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Living Forms
Gallery 516As steam and steel reshaped the modern world, another, quieter revolution took place. While many artists and designers celebrated the machine’s precision, others turned to the vocabulary of nature: the unfolding leaf, the spiral shell, the architecture of growth itself.
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