Paul Galloway: As you approach the Fiat 500, known in Italian as Cinquecento, you'll notice that it's an extremely small car. You might be taller than this car. Now, picture yourself in the driver's seat. You probably could see over the windshield. How many of your friends do you think you could pile in here?
Fiat stripped everything unnecessary from the car. Anything that would have added cost was removed. And only the most basic and necessary parts were there. It's got a canvas fabric roof because they were trying to save on steel.
The engine is roughly the same as a lawnmower, so it's a slow car. It can park in very small parking spaces. It uses very little gasoline. It doesn't cost very much.
Imagine being in this minuscule, little masterpiece of a car and driving around on small Italian roads, going to get some pizza and then eating it on a hillside, looking out over the sea. Imagine all the fun that you could have while driving in something like this.